The News & Observer's News in Education program reaches thousands of students across North Carolina every year. We owe a great deal of gratitude to all of our sponsors for making it possible for students to have access to our newspaper, educational resources, and more.

By providing newspapers to students you are:
  • Supporting the effort to promote lifelong learning and literacy. 
  • Enhancing the quality of civic responsibility in schools through better informed educators, students, parents and community members. 
  • Transforming students into interested, active citizens.

Donations and sponsorships from subscribers, local businesses and corporate sponsors enable The News & Observer to offer digital subscriptions of our newspaper to educators, free of charge. Donations also support the creation and distribution of resource materials, lesson plans, and parent-child activities for public and private schools grades K-12.

Become a Sponsor

By sponsoring one of our many educational programs or newspaper features, you will assist educators in your commnity by promoting literacy. Below are several ways to help support your community and education in schools by becoming an NIE sponsor. 

Publication or Program Sponsorship
Local and national businesses can promote their organization by sponsoring an educational supplement or materials for use in the classroom or at home.

NIE offers a wide variety of sponsorship opportunities including lesson plans, customized special sections, coloring contests, serial stories, and teacher guides. These materials will be included on the NIE website and can also be distributed inside the newspaper and eEdition. All materials can be tailored to a sponsor's goals and objectives.

Publication sponsors receive the following benefits:

  • Company logo on the publication. 
  • Company logo and link to sponsor website on the NIE website. 
  • Inclusion in thank-you ads run posted on the NIE website and promoted via newsletters and social media channels.
  • Distribution of sponsored publication or materilas in newspaper and eEdition.
  • All materilas posted on NIE website and promoted through newsletters and social media channels..

Classroom Sponsorship
Give the lifetime gift of learning by providing local classrooms access to the eEdition (digital newspaper). Currently more than 400 schools in the area participate in The News & Observer's NIE program to receive access to the eEdition along with lesson plans and other educational resources, all at no charge to them.

Your sponsorship will support the NIE program for one full school year at one of the following levels:

Platinum $2500: Provide access to daily eEdition for 10 classrooms. 
Gold $1,200: Provides access to daily eEdition for 5 classrooms.
Silver $600: Provide access to daily eEdition for 2 classrooms.
Bronze $300: Provides access to daily eEdition for 1 classroom.

Vacation Donations
Our regular newspaper subscribers can help schools by making a vacation donation and donating the value of their newspaper to NIE. When you are going on vacation, call N&O Customer Service (1-800-522-4205) to stop your newspapers for the duration of your vacation and select the option to donate the funds for the value of the papers to NIE. If you put your paper on hold online, just select the NIE donation option from the drop down menu.

Bill Donations 
Even if you can't pledge a full Classroom Sponsorship, just remember that every penny donated to the NIE program helps. Subscribers may check a box provided on their bills to donate any amount to NIE.

To all of the subscribers and businesses that have made donations and sponsored supplements - thank you! The teachers and students truly appreciate your contributions!

For questions or to find out more about sponsorship, please contact NIE here.